Innovation does not have to be associated with increased product costs. More than half of Newlogic projects are targeted at reducing costs and improving manufacturing efficiency while maintaining or improving customer satisfaction. Innovation for savings, or frugal innovation, can deliver solutions that improve profitability, grow markets, and provide competitive advantges.

Newlogic's approach delivers 'value on demand' through the integration of innovation portfolio management, concept generation, technology scouting and consumer insights. This approach is able to quickly create and confirm low cost alternatives to existing products and packaging. Our methodology is structured to deliver cost saving innovations with the same, or higher, levels of customer satisfaction.

To create new, cost-reduced, innovations Newlogic utilizes our structured concept generation and technology scouting process called 3d-IP^tm. This process identifies existing technologies (in and out of category), novel combinations, white-space opportunities and all-new concepts with the potential to achieve performance goals. Utilizing our proprietary visual mapping tool we're able to collaborative identify and structure concepts that achieve cost targets.

A lower-cost innovation must also deliver a positive customer experience. Newlogic 'value on demand' innovation process integrates our PICM consumer insights methodology to objectively evaluate the consumer response to each concept and variation that contribute towards achieving cost targets. With comprehensive quantitative, qualitative and ethnographic outputs, Newlogic PICM delivers highly dependable and accurate insights for making these important new product development decisions. Newlogic's PICM consumer insights methodology is particularly effective when comparing customer perceptions of cost reduced alternatives to existing, and competitive, product offerings.

Newlogic's innovation for savings services are trusted by many companies to create innovations that achieve required cost reductions. Contact us to learn more about how Newlogic can help your company innovate new products, packaging and services to achieve cost reduction targets.